AI Implementation Track 2026
Organized by the AI Innovation Center, the Implementation Track explores one of the central questions of this year’s summit: AI at work. Use it or lose it? As AI becomes increasingly embedded in our organizations and daily work, how do we move from experimentation to implementation? How can humans and AI collaborate effectively, and what does this mean for productivity, trust, and the future of work?
From strategy to execution, technology to people, the Implementation Track provides practical insights and real-world examples to help organizations turn AI’s potential into meaningful impact at work.
Timetable 2026
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11:45 |
Welcome and opening track - Leanne Joseph |
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11:48 |
Intro AI Innovation Center - Philipp Werle |
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11:50 |
Frank Wartena - Philips |
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12:10 |
Panel discussion - Three Honest Takes: How Investors, Builders, and Corporates See AI at Work |
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Theresa Voß - Andy Lürling - tba |
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12:40 |
Marijn van Aerle - demo Avendar |
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13:00 |
Lunch break and expo |
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14:15 |
Re-opening and recap |
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14:20 |
Koen de Greef - Fidds |
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14:50 |
Speaker slot |
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15:20 |
Joint demo - Samer Albadry & Abdu Mahmoudi - Snowflake & Amazon Web Services |
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15:50 |
Wrap-up & key takeaways - Leanne Joseph and Philipp Werle |
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Leanne Joseph - today's moderator
Leanne Joseph is a London-born, Amsterdam-based Emcee, Event Host and Moderator known for leading engaging conversations on global stages. She began her career in the music industry at just 16, interviewing artists like Kendrick Lamar and Kelly Rowland, which sparked her passion for storytelling and expansive conversations.
Today, Leanne brings that same energy and depth to corporate events worldwide. She has hosted main stages for international conferences including Deep Tech Momentum, Aurora Live and Reuters Events, guiding conversations on topics like Tech, AI, Cybersecurity, Health, and innovation. Her work with brands such as WeTransfer and Red Bull has included moderating panels on business, leadership, and global marketing strategies.
With a warm, confident presence and a global mindset shaped by time living in London, Austria, and Amsterdam and traveling to over 30 countries, Leanne creates engaging experiences that resonate long after the event ends.

Introduction AI Innovation Center - Philipp Werle
Located at High Tech Campus Eindhoven, AI Innovation Center is the Netherlands’ leading AI hub, providing the right ecosystem of companies, experts, and facilities to help start and scale Next-Gen AI companies.
Philipp Werle works as Innovation Manager Emerging Tech for HTCE and is responsible for the AI Innovation Center and 3EALITY.

Frank Wartena
Program Manager AI Transformation - Philips
From Experimentation to Impact: Scaling AI Across Engineering
AI is evolving at an unprecedented pace, yet many organizations struggle to translate its potential into real, measurable impact. In this session, we share how Philips Innovation Engineering is driving a structured AI transformation across engineering teams moving from isolated experiments to scaled, value-generating workflow redesign. We introduce a practical transformation approach built around three pillars: capability building, workflow redesign, and enablement.
This includes developing AI competencies, running structured acceleration cycles to identify high-impact workflows, and establishing the right platforms, governance, and partnerships to scale. Rather than focusing on individual tools or isolated use cases, the session highlights how to redesign engineering workflows end-to-end with AI, enabling sustainable productivity gains, improved quality, and faster innovation cycles while building an AI-augmented workforce.
Frank Wartena - Philips
Frank Wartena is Program Manager AI Transformation at Philips Innovation Engineering, where he leads the AI Accelerator to scale AI adoption across engineering workflows. He is a solution-oriented leader with 20 years of experience in software technology, specializing in generative AI, data science, machine learning, and software architectures.
Frank has a master’s degree in computer science and combines strong expertise in program and portfolio management with a track record in high-tech innovation at Philips. He is passionate about translating emerging technologies into practical impact, guiding teams through complex transformations, and building AI-augmented organizations that deliver measurable business value.
Three Honest Takes: How Investors, Builders, and Corporates See AI at Work
Panel

Theresa Voß
Co-Founder and Chief Customer Officer - chunkx
Theresa Voß - Co-Founder and Chief Customer Officer at chunkx
At chunkx, she leads customer strategy, customer success, and acquisition. With a background in communication and digital transformation, she has extensive experience in change management and implementing digital SaaS learning solutions across industries.
Theresa focuses on helping organizations turn learning into continuous, personalized experiences that drive sustainable skill development.

Andy Lürling
Founding Partner - LUMO Labs
Andy Lürling - Founding Partner at LUMO Labs
LUMO Labs, a venture firm backing deeptech spin-outs from Dutch universities and knowledge institutions. He focuses on startups applying emerging technologies, including AI and data, to real-world impact challenges in areas like sustainable cities and education. Andy specialises in early-stage investment and hands-on coaching, connecting founders with the right partners and capital to scale their next phase.

Name speaker
TBA
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Marijn van Aerle
Co-founder and CEO - Avendar
Responsible AI in the public sector, Why AI is becoming essential in fighting crime and fraud
How can AI be used responsibly in a high-risk public-sector context, without allowing the system to make decisions? In this session, Marijn van Aerle shows how Avendar is working with the police and municipalities to develop AI systems that fight crime and fraud.
Using real-world examples, the session demonstrates how AI can structure documents, detect financial signals, identify relationships between people, companies and transactions, and help investigators get to the heart of a case faster.
The talk goes beyond models and document analysis. It also addresses the critical conditions needed for responsible deployment: traceability back to source documents, explainability, privacy, security, automation bias, sovereign AI, and compliance with frameworks such as the AI Act and the Dutch Bibob Act.
Marijn van Aerle - Avendar
Marijn van Aerle is a serial tech entrepreneur with 20+ years of experience across web, construction tech, fintech and AI. He co-founded Floryn, a DNB-regulated fintech scale-up as CTO and helped grow the company to 80+ employees and lent out €700M to small businesses. Earlier, he co-founded Bimshare, a 3D BIM SaaS startup acquired by a U.S. based company where he led an international engineering team. He is now co-founder and CEO of Avendar, building responsible AI for public-sector investigations into crime and fraud.
Re-opening and recap

Koen de Greef
Head of Design Services - FIDDS
Secure, compliant... but aren't we forgetting ourselves?
We are pouring enormous energy into making AI safe. Security, privacy, compliance, clean code. All of it matters, and all of it is deeply technical. But in all this rush, aren't we overlooking the most important thing? The one that sits at the heart of why we build anything at all: ourselves.
Here is what it costs us when we forget. The thing ships, it passes every check... and nobody uses it. People work around it, and the investment quietly evaporates. That gap only widens now that anyone can build. Because what counts now is no longer whether you can build it, but if it helps the people who use it.
Most people spot an AI made screen within seconds, but the real danger is subtler: even if the interface uses your colours and your components, every screen looks and, even worse, works differently. This means users must relearn the interface page after page. You built it in a day, and now it is painfully slow to use. Fast to build and slow to use is not a win: it is a worse product, delivered quicker.
This talk starts where good AI always starts with the human perspective. We will look at how to keep people in control as AI takes over more of the work, and why safeguarding the interface deserves the same rigor we give security.
Koen de Greef - FIDDS
Koen de Greef is Head of Design Services at FIDDS, working at the intersection of design and AI. With over a decade in UX and software development, he helps organizations bring a human perspective to how they design with and for AI, so the technology they build gets used. Before FIDDS, he was a design strategist at Nederlandse Spoorwegen (Dutch Railways), working on digital accessibility and on how design was organized across the company.
AI Design Systems are the latest way in which he helps teams build fast without sacrificing quality.
The Infrastructure You're Already Building On: What's Powering the Next Wave of AI
Duotalk

Samer Albadry
Solution Engineer
Samer Albadry - Snowflake
He is an experienced engineer that has experience at the end customer but also have been involved with over 100 companies and their data strategy. The AI ERA gets him going big time where he invests almost all his time building new agents and is very eager to automate almost everything he can think of.

Abdu Mahmoudi
Senior Solutions Architect
Abdu Mahoudi - Amazon Web Services
He is a Senior Solutions Architect at Amazon Web Services with 17 years of experience in the IT field spanning software development, project management, and security. At AWS, he works at the intersection of AI and security, helping organizations turn AI ambition into production reality and bridging the gap where most initiatives stall by addressing the governance, security, and compliance challenges that prevent organizations from scaling AI beyond the proof-of-concept stage.