AI Implementations Track
Timetable speakers 2025
11:00 Coffee break and Expo
11:30 Joost van der Wijst
12:00 Carolien Mazal
12:30 Ray Lange
13:00 Lunch break and Expo
14:15 Noëlle Cicilia
14:45 Giuseppe Garcea
15:15 Benno Beuting
15:45 Rick Scholte

Jos van der Wijst
BG.Legal
Building Legal Trust in AI: Standards, Contracts & Impact Assessments
Join to learn how legal considerations, impact assessments, and emerging standards play a vital role in fostering trust in AI implementations.
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Abstract
As AI technologies rapidly evolve, building trust goes beyond technical robustness — it also requires sound legal foundations. In this session, legal expert Jos brings his deep expertise in data law, AI governance, and intellectual property to the forefront. As a core team member of the NL AI Coalition and a contributor to the Dutch NEN Standards Committee on AI and Big Data, Jos helps shape the legal frameworks and standards that enable responsible AI adoption.
He advises startups, scale-ups, and corporate clients on a wide range of legal topics, from data contracts and IP strategies to AI impact assessments (IAMI) and the legal aspects of M&A transactions involving AI-driven companies. Jos also represents clients in patent litigation, balancing innovation protection with fair market practices.
Join this talk to learn how legal considerations, impact assessments, and emerging standards play a vital role in fostering trust in AI implementations.
Carolien Mazal
Governmental Affairs Manager TomTom
Navigating Trust: TomTom’s journey from Turn-by-Turn Directions to AI-Powered Guidance
How has TomTom managed to gain such a high level of trust? And, as we integrate advanced AI systems into our navigation technology how can we maintain trust? Illustrated with many practical examples, you will hear about TomTom's journey to win its drivers trust.
At the roundabout, take the second exit”, “recalculating route ...”, “ you have reached your destination” these are very well-known sentences coming from your “TomTom” when driving.
Why do so many people trust these messages? Even when stories about hiccups of navigation devices are popular small-talk topics, people still tend to follow navigation instructions blindly. When a driver follows our navigation instructions, they're placing their safety, time, and confidence in our hands.
How has TomTom managed to gain such a high level of trust? And, as we integrate advanced AI systems into our navigation technology how can we maintain trust? Illustrated with many practical examples, you will hear about TomTom's journey to win its drivers trust.


Ray Lange
BDE @ Nebul - Sovereign European Cloud & A.I.
The Role of Private AI, Sovereign Cloud and Data Privacy
Discover how to create an infrastructure that enables 100% private and secure AI processing, where data stays in its preferred location. Learn about the importance of data sovereignty, Private AI and how to maintain control over sensitive information.
Noëlle Cicilia
Co-founder Brush AI | AI person of the year
Trustworthy AI: Can you ever trust an untrustworthy technologgy?
The term "trustworthy AI" is everywhere these days, and rightfully so. AI systems are becoming an integral part of our society, from healthcare to transportation, so they absolutely need to be reliable.
The term "trustworthy AI" is everywhere these days, and rightfully so. AI systems are becoming an integral part of our society, from healthcare to transportation, so they absolutely need to be reliable.
But here's where it gets interesting: many AI systems are inherently untrustworthy by nature. They make mistakes, harbor biases, and behave unpredictably.
This creates a paradox that raises a crucial question: how do we build a stable society on a technology that has this fundamental reliability problem?


Giuseppe Garcea
HW R&D Director Axelera AI
Trust at the core of thechnology and mission
The company Axelera AI is growing rapidly and building the future of Edge AI — fast, energy-efficient, and reliable. Edge AI is artificial intelligence that doesn’t live in the cloud, but close to the action: in cameras, machines, and vehicles themselves. During this session, you will discover why trust is at the core of their technology and mission.
Cordis SUITE is a low-code software development platform focused on industrial automation and machine control. It enables engineers to develop complex control software through graphical models, without requiring extensive programming knowledge. By using UML diagrams, multidisciplinary teams can collaborate on designing machine behavior, with error-free code automatically generated for various hardware platforms such as PLCs and embedded controllers.
How does formal verification help build trust?


Jos van der Wijst
BG.Legal
Building Legal Trust in AI: Standards, Contracts & Impact Assessments
Join to learn how legal considerations, impact assessments, and emerging standards play a vital role in fostering trust in AI implementations.
Abstract
As AI technologies rapidly evolve, building trust goes beyond technical robustness — it also requires sound legal foundations. In this session, legal expert Jos brings his deep expertise in data law, AI governance, and intellectual property to the forefront. As a core team member of the NL AI Coalition and a contributor to the Dutch NEN Standards Committee on AI and Big Data, Jos helps shape the legal frameworks and standards that enable responsible AI adoption.
He advises startups, scale-ups, and corporate clients on a wide range of legal topics, from data contracts and IP strategies to AI impact assessments (IAMI) and the legal aspects of M&A transactions involving AI-driven companies. Jos also represents clients in patent litigation, balancing innovation protection with fair market practices.
Join this talk to learn how legal considerations, impact assessments, and emerging standards play a vital role in fostering trust in AI implementations.

Carolien Mazal
Governmental Affairs Manager TomTom
Navigating Trust: TomTom’s journey from Turn-by-Turn Directions to AI-Powered Guidance
How has TomTom managed to gain such a high level of trust? And, as we integrate advanced AI systems into our navigation technology how can we maintain trust? Illustrated with many practical examples, you will hear about TomTom's journey to win its drivers trust.
At the roundabout, take the second exit”, “recalculating route ...”, “ you have reached your destination” these are very well-known sentences coming from your “TomTom” when driving.
Why do so many people trust these messages? Even when stories about hiccups of navigation devices are popular small-talk topics, people still tend to follow navigation instructions blindly. When a driver follows our navigation instructions, they're placing their safety, time, and confidence in our hands.
How has TomTom managed to gain such a high level of trust? And, as we integrate advanced AI systems into our navigation technology how can we maintain trust? Illustrated with many practical examples, you will hear about TomTom's journey to win its drivers trust.

Ray Lange
BDE @ Nebul - Sovereign European Cloud & A.I.
The Role of Private AI, Sovereign Cloud and Data Privacy
Discover how to create an infrastructure that enables 100% private and secure AI processing, where data stays in its preferred location. Learn about the importance of data sovereignty, Private AI and how to maintain control over sensitive information.

Noëlle Cicilia
Co-founder Brush AI | AI person of the year
Trustworthy AI: Can you ever trust an untrustworthy technologgy?
The term "trustworthy AI" is everywhere these days, and rightfully so. AI systems are becoming an integral part of our society, from healthcare to transportation, so they absolutely need to be reliable.
Abstract
The term "trustworthy AI" is everywhere these days, and rightfully so. AI systems are becoming an integral part of our society, from healthcare to transportation, so they absolutely need to be reliable.
But here's where it gets interesting: many AI systems are inherently untrustworthy by nature. They make mistakes, harbor biases, and behave unpredictably.
This creates a paradox that raises a crucial question: how do we build a stable society on a technology that has this fundamental reliability problem?

Giuseppe Garcea
HW R&D Director Axelera AI

Benno Beuting
CEO at Cordis SUITE
How does formal verification help build trust?
Cordis SUITE is a low-code software development platform focused on industrial automation and machine control.
Abstract
Cordis SUITE is a low-code software development platform focused on industrial automation and machine control. It enables engineers to develop complex control software through graphical models, without requiring extensive programming knowledge. By using UML diagrams, multidisciplinary teams can collaborate on designing machine behavior, with error-free code automatically generated for various hardware platforms such as PLCs and embedded controllers.
How does formal verification help build trust?

Rick Scholte
Founder & CEO at Sorama


