Human Centered AI – Balancing Technology and Humanity
We will dive into both the strategical and practical elements of transforming businesses and how to apply AI at scale.

The morning program will focus on organizational transformation: how to adapt to the new era of Generative AI? 
The afternoon program will focus on disruptive business models and collaboration with AI startups.

Watch the livestream of the expert track.

fotos in expert track 2

Morning program (11:20 - 13:00h  |  Jupiter)

11:20  |  General introduction
Sebastiaan Laurijsse, Partnership Manager, AI Innovation Center
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11:45  |  How Generative AI is Transforming Jobs and Industries
Felipe Augusto Chies, Machine Learning Business Development
András Kővári, Head of High-Tech/Manufacturing Benelux, AWS (Amazon Web Services)
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12:30  |  The Business Impact of Generative AI: Opportunities and Challenges
Mariana Goldak-Altgassen, R&D Technology Owner, Algorithms, VanderLande
Jacqueline Kazmaier, Co-founder & CEO, Autoscriber
Erdinç Saçan, Senior Lecturer Fontys ICT
Jean Frerot, Proposal lead ML6
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Afternoon program (14:00 - 16:00h  |  Jupiter)

14:00  |  How the next wave of AI is fundamentally changing how we live and work
Bram-Ernst Verhoef, Head of Machine Learning & Co-Founder, Axelera AI
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14:40  |  Transforming business models
Hans de Penning, Founder, Neople 
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15:25  |  Dealing with the rapidly emerging AI-based tools in today's business landscape
Ralf Zoetekouw, Founder of Datacation
Prashant Mishra, Global Lead Azure AI, Rackspace Technology
Patrick Attallah, CDO, NXP Semiconductors

Misja Fockens, Associate DirectorGE – Data & AI, Accenture
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The program was as listed below







Walk in, Expo & Networking
Plenary opening
Carlo van de Weijer, EAISI
Martijn van Gruijthuijsen,
vice governor of North Brabant
Introduction to EU AI Act
Susan Hommerson
, Policy Officer
research at TU/e
Conversation on EU AI Act
Jelle Donders, Founder Eindhoven
AI Safety Team
Koen Holtman, Systems Architect
and AI safety expert
Susan Hommerson, Policy Officer
research at TU/e
Wouter van der Loop, Global Privacy
Officer at NXP Semiconductors






  Wijnand IJsselsteijn, Full Professor
  department Industrial Engineering
  & Innovation ScienceHuman
  Technology Interaction 
  Coffee break 
  Parallel tracks: research, expert,
  adoption and startup
  Lunch break
  Parallel tracks: research, expert,
  adoption and startup
  Central closing
  Koert van Mensvoort,
  Creative Director of next nature
  Carlo van de Weijer,
  General Manager of EAISI
  Exposition, networking & drinks